Hull’s Ferens Art Gallery and the Hull City Council’s PR team have shown the world a revealing approach to Hull and it’s peoples attitude towards both nakedness and Arts participation. The press release below gives you the facts, but the truly valuable seed of aesthetic appreciation must remain in the minds of the people from Hull and abroad, who actually gave themselves up to be the blue and green brushstrokes in Spencer Tunick’s canvas. (Our Figure Drawing Model had a wonderful time of it too! #FigureDrawingHull)
Commissioning Art is one thing, ensuring collaboration and smooth engagement with the media to help promote it is another, so major Kudos must go the PR team behind the project.
Sea of Hull installation continues to generate massive exposure for city – 21/07/2016
Spencer Tunick’s Sea of Hull installation, commissioned by Ferens Art Gallery, has generated £5.5m worth in news coverage, reached a worldwide audience of 720 million and caught the imagination of broadcasters and reporters in every corner of the globe, making Hull an international talking point. City centre hotels were also at full occupancy for the event.
The findings are drawn from reports into the media reach of the installation, which took place on Saturday 9 July, with Sea of Hull coverage continuing to flow in on a daily basis almost two weeks after the event.
The mass photo shoot saw 3,200 people from Hull and across the world posing nude wearing nothing but blue body paint, attracting thousands of participants and media coverage from far and wide.
With more than 1,900 stories across the globe, the story reached 720 million people in 54 countries putting Hull on the map from Australia, Canada, USA, Mexico and Iceland to Finland, China and the Far East, India and most countries across Europe.
As well as raising the profile of the city the installation also had a positive contribution on the economy. All 2,000 hotel bed spaces in the city were full, along with visits to cafes, bars and restaurants, this generated an estimated £500,000 spend in the city in just one day. Visitors came from London, Dubai, Switzerland and as far as San Francisco in the USA.
Councillor Terry Geraghty, Portfolio Holder for Culture and Leisure and Chair of Hull Culture & Leisure, said:
“We have not seen this kind of worldwide media coverage since Hull won the title of UK City of Culture in 2013. The Ferens Sea of Hull commission has generated phenomenal interest for Hull putting us on the map nationally and internationally for all the right reasons.
“People from all over the world descended on Hull to take part in the hugely successful artwork and the response locally was equally as strong. Participants who were visiting Hull extended their visit, taking in some of the city’s landmarks and attractions. We hope they had a great time and we look forward to welcoming them back next year.
“The feel-good factor it has generated is immeasurable and we continue to hear about this anecdotally on a daily basis. The impact of the commission is already making a difference and acts as a strong statement of Hull’s ambition and what it can achieve in the year’s ahead.”
The installation also caused a stir on social media and at one point trending worldwide on Twitter and Facebook.
Spencer Tunick’s work was commissioned by the Ferens Art Gallery using the Ferens Endowment Fund and will be one of the highlights of the gallery’s programme in 2017, when Hull is UK City of Culture.
The Ferens Art Gallery wishes to thank all of the 3,200 people who took part and without whom the commission would have not succeeded.
Kirsten Simister, Curator of Art at Ferens Art Gallery, added:
“The reaction to Sea of Hull has been incredibly special. The thousands who came and the collective spirit they showed during the early hours of Saturday morning was extraordinary.”
“A huge thanks is due to all who took part and who made the event such a fantastic experience to be part of. It could not have been done without you.”